Arkansas Blue Cross & Blue Shield Recognized for Brand Excellence
Arkansas Blue Cross and Blue Shield is one of the 15 Blue Cross and Blue Shield companies receive a fire Excellence Award sponsored by the Blue Cross and Blue Shield Association.
The distinction is awarded annually Blue Cross and Blue Shield companies that work in the development and Excel improvement of the overall image of the Blue Cross trademark, some of the best-known and reliable in the world.
The winners will be undertaken on the mark of excellence six steps. This year, Arkansas Blue Cross has been designed for exceptional performance in the growth of registration - high percentage of new entrants as members of the previous year.
“For us it is a joy to serve Arkansans and we believe that our growth in 2007 is a clear reflection of Arkansans confidence in our family of companies for the performance of their health insurance.” Says Mark P. White, Executive Vice President, Chief Financial Officer and Chief Executive Officer of Arkansas Blue Cross-elected.
Founded in 1948, Arkansas Blue Cross and Blue Shield is the largest insurer in Arkansas, serving approximately one third of the insurance market in its entirety.
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